Performance wear and synthetics are almost synonymous. Fleece jackets, the core staple of any outdoor collection, are made almost entirely from petroleum. Whatever their sustainability commitment, brands say they can’t beat the functionality that synthetic fibres offer.
Designer, consultant and advisor Caroline Priebe wants to dispel that myth, at least for the vast majority of customers who wear their fleece to, say, walk the dog or run out for a coffee, or even hike or climb. None of these activities or clothing uses justify the profoundly harmful impacts that synthetic fibres, and the chemicals they are treated with, are having on the planet, experts argue.
The ethos for Driftless Goods, the brand Priebe launched earlier this year, is to offer plastic-free outerwear: “Farm-to-closet fleece for people who prefer not to wrap themselves in plastic.”
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